PCR 2025 Annual Conference Recap
The PCR – PRIDE Centric Resources 2025 Conference brought together our incredible community of shareholders, partners, and industry leaders for a week of connection, collaboration, and celebration in St. Louis. From insightful sessions to unforgettable networking moments, this year’s event reminded us how powerful it is when we come together to learn and grow. Congratulations to all our award winners, and thank you to everyone who made this year’s conference such a success. Let’s carry that momentum forward and finish the year strong — see you next year in Boston!
Upcoming Events
Featured
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Featured2026 PEAK Training Live
Join us for PEAK Training Live at the Hyatt Regency Aurora-Denver, CO. More details TBA
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Featured2026 Annual Conference
The 2026 PCR Annual Conference will be held at the Encore Wynn in Boston Harbor. More details TBA.
Industry News
Restaurant Business Magazine
- President Trump, looking to tout his economic record, returns to McDonald's
by jmaze@winsightmedia.com (Jonathan Maze) on November 18, 2025In a campaign-style speech to the fast-food giant’s franchisees, the president praised the company’s price cuts on Extra Value Meals and vowed to lower inflation.
- The owner of Papa Murphy's is putting itself on the market
by jmaze@winsightmedia.com (Jonathan Maze) on November 18, 2025MTY Food Group, which owns numerous brands including Pinkberry and Wetzel’s Pretzels, acknowledged that it is reviewing strategic alternatives, including a sale of the […]
- Acquisition of a struggling Chicago market sends a Freddy's franchisee into bankruptcy
by jmaze@winsightmedia.com (Jonathan Maze) on November 17, 2025M&M Custard, which at one point owned 42 Freddy’s Frozen Custard & Steakburgers fast-casual locations in six states, wants to use the bankruptcy process to shutter […]
- Culver's unveils first loyalty program, Delicious Rewards
by jguszkowski@winsightmedia.com (Joe Guszkowski) on November 17, 2025The fast-food burger chain will reward frequent customers with free food and other offers, joining the industrywide shift to loyalty programs.